Consumer Education

Program in brief

Consumer awareness is the knowledge that a consumer should have about his/her legal rights and duties. It is a must for a consumer to follow these rights. It is implemented for the protection of the consumer. Our programs enable people to act as discriminating consumers, capable of making an informed choice of goods and services, and conscious of their rights and responsibilities. In developing such programs, We give special attention  to the needs of disadvantaged consumers, in both rural and urban areas, including low-income consumers and those with low or non-existent literacy levels.

Aims of Our Program  :

To encourage individuals to analyse and make valuebased decisions at a personal level in terms of needs and wants. It can also help individuals to make decisions which may be concerned with the wider community. It is the transferability of skills conferred by consumer education that sets it apart from consumer information – enabling people to use consumer information, so that they ultimately make informed decisions. Awareness of consumer rights helps improve fair trade practices and provides a balance of power between sellers and consumers.

Program Outcome : 

• Understand your rights as a consumer and void getting swindled out of money
• Learn how to detect misleading advertising and stay one step ahead of unscrupulous sellers.
• Gain in-depth knowledge of how sale and purchase agreements work.
• Deepen your understanding of consumer contracts and agreements .
• Learn what constitutes unfair business practices and unethical marketing practices .
• Know what to do in case of violation of contract.
• Learn how to identify unfair business terms and what to do if you are a victim of unethical practices.
• Ensure a balance of power between sellers and consumers.